The success of our site selection process is predicated upon the latest, reliable market data. We leverage inputs from Dunn & Bradstreet, Acxiom, ARC GIS, and nearly a dozen other data sources in sourcing information for the model-building and evaluation process. In other words: we leverage best-in-industry market data with our own best-in-class analytics methodology, a combination that is second to none.
Of course, other factors beyond the psycho-demographic composition of the trade area around your new location(s) also contribute to retail site selection success or failure, including:
We understand that you will be visiting one or more “finalist” potential locations in person to evaluate these factors. Our analysis purposefully does not take those into account. Analytics cannot replace an in-person visit to determine the above factors.
Conversely, no number of in-person visits can give you the analytics-based insights into whether the composition of the types of people who live in the surrounding area – the neighborhood – will contribute to your success or failure. Simply “driving the area” or sitting in the local coffee shop to observe local residents for hours on end will not yield a profitability score based on local characteristics. Intuition is good, intuition + data is infinitely better.
That’s our job. Our report will remove the guesswork from this essential piece of the puzzle that most of your competitors are likely skipping.