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    Audience Definition

    Your shopping center, strip mall or standalone retail, or restaurant building needs thriving businesses and successful business owners.

    Audience Definition Services

    "I leverage OpenDoorData's audience definition reports for my banking and credit union clients to help them market smarter."

    Brooke Waupsch, Founder, Wroux Marketing

    By customizing your company’s messaging, crafting a story that inspires each one of your customers – or potential customers – to become life-long loyal consumers of your products, you will turbo charge your advertising.

    Thanks to audience definition and segmentation, we can help you do just that.

    Customer profiling has become one of the most powerful tools in the marketing arsenal. Integrating demographics with purchasing trends to create personas is widely used to target marketing more effectively.

    At OpenDoorData, we take customer profiling to the next level with a deep dive into your historical customer data that empowers us to create in-depth personas with actionable information; information that lets you see not only who your customers are, but also how best to reach them – and motivate them.

    Our exclusive MatchPoint process results in a treasure-trove of actionable data that will help you tell your story in a way that inspires an audience to become customers and customers to become life-long fans.

    How It Works

    OpenDoorData uses psychographics to identify and map your potential consumers, identifying who they are, where they live and – most important – why they buy, how they shop and what they consume. Much more predictive than demographics, psychographics identify habits, hobbies and values. Exactly what you need to effectively reach your customers.

    Demographics like household income, marital status and family type are things you need to know to market to your customers. But those factors don’t always indicate how best to reach your consumers. By integrating those traditional indicators with the powerful psychographic information that we can glean through customer analytics and data analysis, we can identify who your customers are, where they live, what media they consume and what you need to do to inspire them to purchase.

    Our exclusive process utilizes existing customer databases – or, in the case of businesses just starting out, consumer databases from like-businesses -- to mine information and craft personas through data analytics and extrapolation. Ideal for both business-to-business and business-to-consumer companies, as well as small businesses and government entities, OpenDoorData’s customer segmentation process lets you laser-focus your marketing and motivate your customers.

    How We're Different

    There are a lot of companies out there that promise to create personas using segmentation. But rather than doing the hard work of determining who your customers really are, those companies conjure a persona based on who they think your perfect consumer might be – creating nothing more than an aspirational phantasm that doesn’t necessarily exist in real life.

    At OpenDoorData, the personas we deliver are based on real data – your historical customer base. You’ll know that when you craft messages based on those personas you are telling your story to the right people, an audience ready to become your customers.

    Your audience definition deliverables from OpenDoorData

    Once we crunch the data, you’ll receive a MatchPoint report that includes actionable intelligence that you can start using today to more effectively reach – and motivate – your customers. Your report includes:

    Household personas
    Learn what types of people are most likely to purchase your products. We’ll give you the information you need to prioritize your message and reach the right people at the right time.
    Demographics
    Traditional demographics continue to be essential to understanding who your customers are. Your report includes key demographics such as household income, life stage and trusted media.
    Psychographics
    Expect to learn how your customers get information and what types of media they trust, as well as their opinions on key issues. You’ll know your consumers’ priorities, habits and motivations.
    Lifestyle Habits
    You’ll know where to go to reach your customers, giving you actionable information for marketing, sponsorships and public relations. Where should your message be – and when – to most effectively reach your audience.
    Motivations
    What inspires your customers to buy? What information do you need to give them to help them choose your product over others in the marketplace? MatchPoint will answer the question of what drives your consumer and what compels them to make a purchase.
    Maps
    Your MatchPoint report will show you exactly where your potential customers live – not only their zip codes, but also what type of communities.
    Messaging
    Keywords and phrases will help you tell your story in a way that connects with your audience – and helps turn them into your customers.
    Values
    OpenDoorData’s patented DecisionPoint indices will help determine how – and how not – to craft your messaging to align with your customers’ values.

    The audience segmentation and definition team at OpenDoorData

    Led by data scientist and marketer Dr. Jed Jones, our analytics team is a consultancy composed of professionals with decades of experience in both data analysis and marketing. With a broad skill set and the ability to turn numbers into effective action we help you identify trends, focus on the future and assure your long-term financial success.

    Schedule a Free 30-Minute Consultation

    Schedule a time to discuss your project with one of our Open Door Data professionals.